As a wahine in business, I am proud of the journey and everything I have learnt so far. It's been great to grow, connect, and share my ideas and passion with others.
For those who are new to the Taputapu whānau, I'd like to share my journey with you, and how Taputapu was birthed.
I started Taputapu from a desk in my bedroom while studying and boarding with friends. The idea came to me one day as I sat in our lounge one day, discussing the absence of Maori language within modern homes. The idea of having our Reo on homewares to increase everyday use of words would be an amazing start for all of us who are second language learners in Te Reo.
When I started Taputapu, the brand elements aligned quickly. The idea, the name, and the logo happened within a night. It resonated with me so much. Our logo has become our identity, marker, and our audience recognizes our logo.
Our logo represents our mission of getting Te Reo Māori into homes. The circle represents vision, the whare represents homes, the placement of the word Taputapu focuses on our business name, and focuses on Te Reo Māori. The black and white colours gave our brand a minimalistic feel, keeping it simple.
Our kaupapa behind the logo, bringing Te Reo Māori into every whare, is still relevant. Our first products were glass Kitchen Drink Cannisters - Tī, Kawhe, Huka and Mairō clip top jars and it was great for second language learners. We had the kupu Māori, the kupu Pākehā, and an example of how to pronounce the word and then a sentence of how to use that kupu.
I had feedback from a customer who said they loved those jars. She'd encourage her girls to make the cuppa teas and ask them to use Te Reo Māori.
However, using an overseas manufacturer also provided risks, and it meant that I didn’t know how our product was being produced; I was no longer part of the process. I knew that importing large quantities from overseas contributed to negative impacts on our taiao. And having our Maori products manufactured overseas instead of here on our land didn’t feel right. So during this time I completed my degree, masters, moved house, set up our workshop from home, imported products, expanded our following and tested our products and systems.
We are now in our fifth year of business and have added our graphic design services to Taputapu, which means our branding needs to shift to represent our full range of services. I know where I want Taputapu to go. I no longer want to import as I want to make and produce our own products.
It’s come to that time for me to let go and stir the waters. At the end of an era, a closing chapter, my baby has grown and is ready to leave the nest. It’s exciting and scary coming to a place of change. I have told myself that a rebrand will help communicate our new direction.
Join us on our exciting journey forward with branding, as next week we share more details.