Nā Taylor Pahuru
A logo is an integral part of your business. It's the heart of your visual branding - allowing customers to identify you amongst your competition. It's imprinted on everything you do within your business - your products, website, social media, business cards, emails and letterheads.
But thinking of a Logo for your business can be tricky because you want it to create a memorable first and lasting impression - for all the right reasons.
So - here are 3 things to consider when creating a logo for your business.1 - Versatility
Having a versatile logo means having different variations, so you will always have a suitable logo option for various spaces or media.
The two main points for versatility are layout and colour.
For the layout of your logo, you will need a primary, secondary and icon logo. Your primary logo will generally be a stacked version, with the tohu on top and the name below. This is suitable in most circumstances; however, there are situations when it may not be. For example, perhaps you want to put your logo on a pen; the primary logo won't fit. Therefore, you would need a horizontal version of your logo.
Versatility in a logo also means different colour options. For example, you should have a full-colour logo for white backgrounds and a logo for dark backgrounds, brochures, and websites.
2 - Simplicity
Keeping it simple and concise is the best way to go; Thinking of the most popular brands globally, their logos are simple, e.g., Nike, Mcdonalds.
Trying to cram heaps of different whakaaro and elements into one logo makes it overwhelming, hard to use and hard to remember. A simple logo is more effective, memorable and more adaptable. If you are having trouble keeping your logo simple, think about the MAIN theme you want to convey and stick to that.
Keeping your logo simple means it will be easier to scale up and down without losing detail. If you have a complex logo, you will have difficulties creating different materials for your brand. E.g., if you want to print t-shirts, the printer may not be able to print certain parts of your logo if it is too complex.
3 - Relevance
Your logo should be relevant to your brand, industry and target audience. For example, if your target audience is rangatahi, your logo might feel fun and playful. This might mean bright colours and soft curves. Just because you like red and cursive writing doesn't mean you should include that in your logo. These may not be the best-suited elements to convey your brand message.
Dive deep into your brand strategy, your values, mission and audience. Then, make sure your logo speaks to all those things and is relevant.
We hope this helps you think about how to design your logo for your business. Investing in a logo and branding package will be one of your best investments for your business, whether it's at the beginning or through your rebrand.