Last year, I went through a funk where posting was a chore. I couldn't be bothered and wasn't inspired to post. I knew how valuable it was to post, but I couldn't be consistent with posting, so I would leave my socials dormant for weeks.
This year I made it my goal to 'be a better brand'. That means everything I post reflects my brand, my Instagram grid looks good, key messages reflect my brand, new look and consistent posting. I needed this goal to help me push through the funk and grow my following.
Things like 'I'm not good enough,' 'I'm too old' and 'what will others think?' are negative mindsets preventing us from sharing our talents.
The first step to sharing content is to get over the negative thoughts and for you to come to a place of understanding your worth and the value in what you can share.
Here are some tips that have helped me push through the funk:
1. Buy a new outfit or two in your brand colours
There's nothing like a new outfit to help boost your confidence. Buying clothes in your brand colours will help bring some consistency.
2. Hype yourself up!
You have to be your biggest cheerleader. Why should your audience believe in you if you don't believe in yourself? You've got this!
3. Be bold!
Set up your camera and go for it! It is daunting, talking, lip-synching, dancing in front of a camera. But once you get over the first few posts, you'll be away.
4. Identify your brand pou
Knowing your brand pou will help you create your content and keep the messaging consistent within your brand. Your brand pou could be Te Reo Māori, healthy living, fashion etc. My brand pou are 'pakihi', 'pottery' and 'design'. Within your brand pou, identify your niche to help identify specific information and value for your consumers/audience.
5. Put some makeup on
I don't want this to sound materialistic, silly or vain, but I feel good when I have makeup on. It's like putting on a fresh new outfit; suddenly, I have a kick in my step and swag about me. It also helps me to get into character. Then, finally, I'm ready to do a job, act, dance, etc.
6. Pick something easy
You don't have to create a flash reel or a long post. It could be something as simple as sharing your day, your products, or your services. Start easy, and when your confidence grows, you'll find that the content and ideas will flow.
7. Clear your schedule
Give yourself some time, block out a couple of hours or morning to go through it. This strategy has helped me. It means that I don't have any interruptions, and my only focus for that morning is to create content. Treat yourself too; grab a coffee or something sweet that acts as an incentive for you. Be kind to yourself.
When it comes to posting, sometimes I want it to be perfect, with a good caption, great content, perfect lighting, but the truth is it doesn't have to be perfect. Honestly, don't overthink it. The pros say 'just post'; the more you post, the more engagement you'll have, and you'll be seen more often. You never know, but that one random post could go viral.
I'm not a pro in scaling engagement or growing a following, but I know that it can be hard to post, and sometimes we can be our barrier to sharing our talents, gifts, and passions to the world.
Don't hold back. You've got something unique to share that will inspire and uplift our people. You've got this!